Worcester shoppers who are growing tired of seeing the same old High Street brands whenever they visit the city centre should try making a special trip to Reindeer Court, a shopping mall with a difference. Most of the stores within the Reindeer Court centre are local and independent, offering unique products combined with friendly service and attention to detail.
And in an effort to attract more local people to the centre, the local paper is producing its own loyalty card which will give consumers money off and access to special deals in many of the Reindeer Court outlets. The Worcester Evening News’ Reindeer Court loyalty scheme is an attempt to increase the number of Worcester residents who use the centre, rather than relying on the tried and tested brands found in the rest of the city’s shopping area.
Offers include 10% off photo sessions and camera equipment at Ice Fine Photography, 10% off designer clothes at the independent boutique Fuel and another 10% off products bought from craft shop Brimstone Beads, which also provides a framing service. Frank Edwards, manager and owner of Brimstone Beads, welcomed the move by the Worcester Evening News, warning that more people needed to use Reindeer Court or the city would risk losing many of its few remaining independent stores.
Promotions manager at the local paper, Sarah Bevan, added that the loyalty card was a great way for Worcester shoppers to get themselves a bargain while supporting local small businesses during a difficult period. The Reindeer Court loyalty card is only available to regular subscribers to the Worcester Evening News, and is given out free to any customers who have the publication delivered six nights a week.
